If you are running a business or advertising a website, then you probably already know how important it is to choose the right keywords. The wrong keywords can cost you a lot of money in terms of both time and money, so you must get it right from the start.

That's where a free-to-use google tool comes in handy. The Keyword Planner is a free tool that allows you to research and analyze keywords for your business or website.

Not only does the Keyword Planner give you ideas for new keywords to target, but it also provides information on how much traffic those keywords are receiving and how much competition there is for them as well as average costs per click.

To get started, simply go to Google AdWords and create a new account. Then, click on "Tools" and then "Keyword Planner."

Once you are in the Keyword Planner, you will want to enter in some basic information such as your website URL, product or service, and location. After you have entered this information, you will be able to see a list of suggested keywords as well as related keywords.

You can then click on the "keyword ideas" tab to get more ideas or use the "Get traffic estimates" tool to find out how much traffic those keywords are receiving. This information is vital to a successful keyword campaign.

Now that you know how to get a free in-depth keyword cost analysis, you can begin to focus your efforts on the right keywords and save yourself a lot of time and money in the process. So, you know where to focus your efforts, but how do you go about selecting the right keywords? Here are a few tips:

1) Use keyword research tools - As mentioned earlier, the Google Keyword Planner is a great place to start your research. However, there are other excellent keyword research tools available as well such as Wordtracker and SEMrush.

2) Focus on long-tail keywords - Long-tail keywords are those that are more specific and tend to be less competitive. They are also more likely to convert into sales as they are less likely to be searched for by someone who is just browsing.

a good example of this would be "red widgets" rather than just "widgets." (the longer and the more specific, the better)

- Think like your customer - When you are selecting keywords, it is important to think about what terms your potential customers would use when they are searching for your products or services. Do Not Rely on the broad match as this will lead to a lot of wasted clicks.

4) Use negative keywords - In addition to targeting positive keywords, you can also use negative keywords to filter out irrelevant traffic. For example, if you are selling red widgets, you would add "blue" as a negative keyword so that your ad will not show up when someone searches for "blue widgets."

5) Test, test, and test some more - The only way to know if a keyword is effective is to test it out. Start with a small campaign and then scale up as needed. Be sure to track your results so that you can make changes along the way.

By following these tips, you can be well on your way to choosing the right keywords and implementing them for your business or website. With the right keywords, you will be able to save time and money while still getting the traffic and conversions that you need.

Alternatively, hiring an outside advertising agency to handle this for you can be a more cost efficient and better optimised solution

Vestors provides a free keyword analysis please request one at any time using a form on our website.